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From DMC:

DMC Design Collective: Hiedra Embroidery kit
In collaboration with artist Hiedra, this limited edition kit is available exclusively with DMC. From the embroidery hoop to the magic paper, this kit includes everything you need to start stitching Hiedra's innovative and abstract design.

This kit includes: 
1 x Embroidery hoop
1 x Embroidery needle

1 x Sheet of Magic Paper with Hiedra's design 
2 x Skeins of stranded cotton
1 x Poster featuring Hiedra's design
1 x Plastic pouch

1 x DMC sticker 

About Hiedra:
Sofia Salazar, the artist behind the creative brand Hiedra, is an Argentinian textile designer and illustrator. Her work revolves around the female figure, blending themes of gender-blurring and sexuality with classical sculpture and Greek mythology.

About Design Collective:

In collaboration with a hand-selected group of celebrated and influential designers and artists, the Design Collective champions freedom of expression and individuality, inspiring millions to pursue craft, self-creation and the joy of handmade. 

Ref : FK106